setting SEO Goals and Objective

There are most important goals are following.....

• Visibility (Branding)
• Website Traffic
• SEO for Reputation Management
• SEO for Ideological Influence

• Visibility :-

                The Visibility of your website is  most important to get more traffic or known your product to people or publicity of your products.

 

• Website traffic

               The website traffic is very important to get more and more visitors of website for get traffic you can get paid traffic means PPC (Pay Per Click) or organic traffic or social media through etc...

• SEO for Reputation Management 

              Those who've dealt with negative or non-existent web information about themselves or their businesses frequently desire to populate the search results with positive links and mentions. SEO enables this process through content creation and promotion via link building. While reputation management is among the most challenging of SEO tasks (primarily because you're optimizing many results for a query rather than one), it's in high demand and has a large number of practitioners.

• When to Employ
  If you're trying to either protect your brand from having negative results appear on page 1, or are attempting to push down already existing negative content, reputation management SEO is the only path to success.
• Keyword Targeting
  Chances are, this is very easy - it's either your personal name, brand name or some common variant (and you already know what it is). You might want to use keyword research tools just to see if there are popular variants you're missing.
• Page & Content Creation/Optimization
  Unlike every other SEO tactic, reputation management involves optimizing pages on many different domains in order to push results down in the SERPs. This involves using social media profiles, public relations, press releases, links from networks of sites you might own or control along with classic optimization of internal links & on-page elements. It is certainly among the most challenging of SEO practices, especially in Google, where QDD (Query Deserves Diversity) can mean you have to work many times as hard to push down negatives because of how the algorithm employs content preferences.

• SEO for Ideological Influence

            In SEO Ideological Influence seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting your ideas/content in the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Politicians and political groups/individuals are the most likely employers of this tactic, but it can certainly be applied to any subject from the theological to the technical or civic.

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Analysing Ranking Factors

There are many factors available for ranking. there are some factors listed below....

• Age. of your website.
• organic multimedia content (fresh content)
• organic backlinks
• social bookmarking (SMO)
• Article writing
• PPC (Pay Per Click)
• Page Speed
• Improve HTML

• Age. of your website :-

                  Your website must be 6 to 10 month old.

 

• Organic Multimedia Content (Fresh Content) :-

               Content of your website must text and multimedia like images and videos and your content is fresher that means content is not copied from other website and daily updated content.

•  Organic Backlinks :-

                    That means in your site how much backlinks available.

 

• Social Bookmarking :-

                 Social media means promote your site on social media at high page ranking like Facebook, Google+, Twitter , Rediffmail etc...

 

• Article Writing :-

                   Write article for promote your site or promote your Article.

 

• PPC (Pay Per Click) :-

                  PPC stand for Pay Per Click. PPC through you have get more traffic. In PPC pay you and get user to check your website but this is only apply if you have only get traffic. The best PPC site is Google AdWords and many companies available in market.

 

• Page Speed :-

           Page Speed means how many get times to load your page ? if check your speed then  many tools available in market The one of the best tool is Google Developer.

 

• Improve HTML :-

             Improve your HTML or CSS that means compress your html and CSS code. To compress your CSS code then many tools available online like www.minifycss.com and so on....

 

 

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On-Page SEO

There are multiple elements on your website that you can control to make it easy for the search engines to index your content and understand what is all about.

it is the first step which every webmaster should concentrate, this deals with the  changes we do in our  page in order to improve visibility and rank.

On-Page optimisation is optimising yourwebsite in a way that it can rank better in search engines and improve visitor satisfaction.

This optimization technique depands on nature and business of our website.

It is advisable to update the content of our website and optimise the content each time as these factors are directly related to the content and strucutre of the website.

Modifying Title. Body text, Hyperlinks, URL, Quality and easy to understand contents, increasing the frequency of keyword, bobots.txt, sitemap, image optimisation etc.

which requires extensive research with the competitor webpages.
If proper On-Page optimising is done, result in drastic increase in the rank and readability of the website.

if following stap will done then fully optimize your website.....

•  website content
•  URL structure
•  Picture
•  Ttle Tags & Meta Tags
•  Heading Tags
•  Internal Linking

On-Page Search Engine Optimisation Video Tutorial :-

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let google search for you and google provide best websites for you

there are some keyword listing it is used to fast searching on Google.

• intitle
• filetype
• define

1) intitle :

           using this keyword you can find whose website title is that word and google will find that all website for you.

 

Ex :- intitle:"jdbc in java"

2) inurl:

           using this keyword you can find whose website page url is that word and google will find that all website for you.

 

Ex :- inurl:"jdbc in java"

3) define:

          you can direct find any definition in Google. it will find definition for you so you don't go any website and find the definition Google save your time and "Time is Money"

 

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compoent of google's ranking algorithm

• on-page optimization means send your site on web directories and publicity on social media of your website.
• your page content must fresher or not copyrighted and daily updated content.
• your old content is after some time delete because that pages are not view by the client so that page will down your page rank.
• site wide trust and authority means privacy policy of your website.
• your content quality and quantity must be best.

NOTE :- now updated algorithm Google is only focused on your contents for high page rank.

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how to find proper word in particular website

If you know the site and find the particular word in this site how to find? look I will show you

Query : site:sitename keyword 

for example :-  site:www.w3schools.com css3

you are know the best site but you can note find the word or you can first go to that website and find the page by page or search so it west of time that trick is best directly Google find your keyword.

Google provide the all pages where come keywords in webpage.





NOTE : after colon sign (:) don't put any space

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finding particular word in website from Google

Step :  to write particular string in search box into the double quotes (")

 

for example :-  JDBC in java

                          write in search box :  "JDBC in java"

 

Search Engine understands the string if you write it in double quotes.

 

Search engine finds this word in website and provide best result.

 

this time only search directly and see the result

 

 

Now, see the result if you write into the double quotes

 

 

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how search engine optimization work

Search Engine have one objective to provide you with the most relevant result possible in relation to your search query.

if the search engine is successful in providing you with information that meets your need, then you are a happy searcher. and happy searchers are more likely to come back to the same search engine time and time again because they are getting the results they need.

Q :- what is indexing in search engine?

In order for a search engine to be able to display result when a user types in a query, they need to have an archive of available information to choose from. Every search engine has proprietary methods for gathering and prioritizing website content. Regardless of the specific tactic or methods used, this process is called indexing.
search engine actually attempt to scan the entire online universe and index all the information so they can show t to you when you enter a search query.

Q :- how do search engine do it ?

every search engine has what are referred to as bots or crawlers, that constantly scan the web, indexing websites for content and following links on each webpage to other webpages. if your website has not been indexed, it is impossible for your website to appear in the search result. Unless the Search Engine Results Page (SERP), chances are your website has already been indexed

So, big search engine like Google, Bing, and Yahoo are constantly indexing hundreds of millions, if not billions, of webpages. how do they know
what to show on the SERP when you enter a search query ?
The search engines consider two main areas when determining what your website is about and how to prioritize it.

1) Content on your website :

 when indexing pages, the search engine bots scan each page of your website, looking for clues about what topics your website covers and scanning your website's back-end code for certain tages, descriptions and instructions. that HTML tags are meta tag in this keyword and content of your webpage.

2) Who's linking to you :

 As the search engine bots scan webpages for indexing, they also look links from other websites. The more inbound links a website has, the more influence or authority it has. Essentially, every inbound link counts as a vote for that website's content. Also, each inbound link holds different weight, for instance, a link from a highly authoritative website like The New York Times (nytimes.com) will give a website a bigger boost then a link from a small blog site. this boost is sometimes referred to as link juice

When the search query is entered, the search engine looks in its index for the most relevant information and displays and the result on the SERP (Search Engine Result Page). The result are then listed in order of most of most relevant and authoritative.
if you conduct the same search on different search engines chances are you will see different results on the SERP. this is because each search engine uses a see different algorithm that considers multiple factors in order to determine what results to show in the SERP when a search query is entered.

 

                           

A few factors that a search engine algorithm may consider when deciding what information to show in the SERP include:

• Geographic location of the searcher
• Historical performance of a listing (clicks, bounce rates, etc.)
• link quality (reciprocal vs. one-way)
• back end code or HTML of webpage
• link type (social media sharing, link from media outlet, blog, etc.)

See Video of : How Work Search Engine ?

 

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what is SEO ?

 

          search engine optimization (SEO) refers to techniques that help your website rank higher in organic search result, thus making your website more visible to people who  are looking for your products or service via search engine

Q :-   why is it important for your business website to be listed on search engine ?

           on Google alone, there are over 694000 searches conducted every second. think about that. Every second that your website is not indexed on Google, you are potentially missing out on hundreds, if not thousands of opportunities for someone to visit your website, read  your content, and potentially buy your products or service. 

 

 

Q:-  what about paid search ?

         yes, you can pay to have your website listed on the search engines. However, running paid search companies can be quite costly if you don't know what you're doing. Not to mention, about 88% of search engine users never click on paid search ads anyway.

 

           because the sole purpose of a search engine is to provide you with relevant and use-full information, it is in everyone's that your website is listed in the organic search listing. in fact, it is probably best to stay away from paid search all together until you fell you have a firm grasp on SEO and what is takes to rank originally.

 

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