setting SEO Goals and Objective

There are most important goals are following.....

• Visibility (Branding)
• Website Traffic
• SEO for Reputation Management
• SEO for Ideological Influence

• Visibility :-

                The Visibility of your website is  most important to get more traffic or known your product to people or publicity of your products.

 

• Website traffic

               The website traffic is very important to get more and more visitors of website for get traffic you can get paid traffic means PPC (Pay Per Click) or organic traffic or social media through etc...

• SEO for Reputation Management 

              Those who've dealt with negative or non-existent web information about themselves or their businesses frequently desire to populate the search results with positive links and mentions. SEO enables this process through content creation and promotion via link building. While reputation management is among the most challenging of SEO tasks (primarily because you're optimizing many results for a query rather than one), it's in high demand and has a large number of practitioners.

• When to Employ
  If you're trying to either protect your brand from having negative results appear on page 1, or are attempting to push down already existing negative content, reputation management SEO is the only path to success.
• Keyword Targeting
  Chances are, this is very easy - it's either your personal name, brand name or some common variant (and you already know what it is). You might want to use keyword research tools just to see if there are popular variants you're missing.
• Page & Content Creation/Optimization
  Unlike every other SEO tactic, reputation management involves optimizing pages on many different domains in order to push results down in the SERPs. This involves using social media profiles, public relations, press releases, links from networks of sites you might own or control along with classic optimization of internal links & on-page elements. It is certainly among the most challenging of SEO practices, especially in Google, where QDD (Query Deserves Diversity) can mean you have to work many times as hard to push down negatives because of how the algorithm employs content preferences.

• SEO for Ideological Influence

            In SEO Ideological Influence seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting your ideas/content in the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Politicians and political groups/individuals are the most likely employers of this tactic, but it can certainly be applied to any subject from the theological to the technical or civic.